Dr.Vivian’s Anti Aging serum
Project information
Dr.Vivian's Anti Aging Serum is the first product from the established Doctor's cosmetic line, with many years of experience in cosmetic anti-aging medicine. This luxurious facial care product has been developed through special enzymatic biofermentation processes that guarantee ECCOCERT. Apart from the use of hyaluronic acid in 0.5% pure powder, Dr.Vivian's brand focuses on the benefits of organic ingredients without parabens, silicones and GMOs, as well as the idea of preserving natural beauty.
Challenge
One of the major challenges in designing social media visuals for a product such as Dr.Vivian's Anti Aging Serum is the fact that it's new on the market - a brand unknown to a wider Croatian audience. Regardless of the many years of experience in the background of its production, it was necessary to make the serum visable among established cosmetic brands on the Croatian and foreign markets. Adequate running of Facebook and Instagram profiles is one of the most powerful means of spreading brand awareness, but at the same time, stricter restrictions on the health and cosmetic industry set the bar for the quality of content. Although the price of serum is proportional to its quality and ingredients, the luxury product must win the customer's trust by providing additional value through communication and education.
Solution
By creating visuals for social media; Facebook and Instagram posts, stories and adverts, we wanted to combine the idea of hydration, purity, simplicity and elegance that lie behind the brand. Using a combination of white with light and dark blue tones, we relied on the existing blue gradient in the logo itself. The font used in social media visuals reflects the serif elegance present in the typography of the logo and completes its modern and luxurious touch.
The social media strategy itself focuses on customer support as well as informing and educating potential customers about the exclusivity of Dr.Vivian's brand. At Dr.Vivian's social media profiles, we pointed out that being aware of the ingredients we put on our skin greatly affects its proper care and health. It is only when we feel confiedent in our own skin, we can create the foundation for healthy relationships.
Ultimately, an adequate social media strategy also results in increased purchase of the product itself.
