Digital marketing
The online world today is a mess where you will have a hard time surviving unless you have the right compass and detailed map. We make sure you take advantage of all the benefits that are offered; hit all the right turns, conserve fuel, and ultimately come to your treasure.
Social media
If your brand is not on social media, you are missing out on the ideal opportunity for visibility and promotion. Our team creates a strong community of engaged followers through sales, information and entertainment posts. Facebook, Instagram, LinkedIn, Youtube… you choose, and we will adjust the strategy.
Running social networks is an important part of today’s marketing strategy. Having access to a large number of people while relying on their interests can shorten the path to all the people who are genuinely interested in your product or service.
Social media marketing initially involves selecting those social networks that are most relevant to your type of business or industry. Each social media is specific, preferres different type of content, but also attracts different type of audience. This is exactly why it is very important to keep in mind who we are referring to and by which approach we will achieve the best results.
We know very well who’s on Instagram and who’s on Facebook and when to focus on Google My Business or open a YouTube channel and LinkedIn profile.
What exactly goes under social media management?
- Creating a marketing strategy on social media
- Creating a new profile if there is no existing one
- Writing and promoting posts
- Creating visuals for social networks
- Communication with followers
- Increasing engagement on social networks
- Increase in number of followers / subscriber
Digital advertising is our favorite online asset. By being on the right place in the right time, we are most likely to find all those customers who have been looking for someone just like you.
Facebook Advertising
Facebook (along with Instagram) is one of the most affordable digital advertising tools of today. In addition to allowing detailed audience targeting, that is, the specific placement of specific content to people who have shown interest in similar products and services, is a relatively inexpensive form of advertising. As with everything else, a detailed Facebook ad strategy is the foundation for an effective campaign. Brandier knows how.
There is an important difference between promoted Facebook posts and Facebook advertising. The first is a boost post option that promotes previously written posts for which you want broader reach and is recommended for increasing audience engagement or clicking on a specific link.
Facebook advertising, on the other hand, provides all that and much more. Unlike promoted posts, Facebook advertising creates special ads and markets them to the people you choose through background processes. The goals of a Facebook campaign may be different, but the most common ones relate to:
- Increasing the visibility of your brand
- Increasing the engagement of your potential clients
- PIncreasing the number of likes on your Facebook page
- Increasing your website visits
- Increasing sales on your webshop
If you have a properly optimized website, then we definitely recommend installing Facebook pixels. With this handy tool, you will be able to easily display your ads to anyone who has already visited your site. This remarketing approach is based on information about everyone who started the buying process on your webshop, but something distracted them. Re-targeting people who have already shown an interest in your products and service will remind them of your brand and ultimately, result in a re-visit to your site and purchase of what you offer.
In addition to being able to choose the ad format; photo, video, web link, carousel view of your products, etc., you can also choose where they will appear. By manual selection, you can specify where it will be displayed on Facebook, and you can also choose to display it on Messenger or Instagram.
Finally, the most important thing is to select an audience. Facebook offers many forms of segmentation: age, gender, location of the people you want to reach and their interests, behaviors and many other determinants. Proper segmentation will save you money, and creating Custom and Lookalike audiences will save you time.
Brandier employees are the digital generation and Facebook advertising has been in our business description since the very beginning. We will accomplish all your goals by following our very own expert and proven paths.
Content creation
You have a lot to say, but you don’t know how or don’t have time to put it into meaningful text. Digital content is vastly different from offline texts, but fortunately we know the difference.
Efficient web content, scannable blogs, infographics or e-books are our specialty, especially when SEO is your goal. In addition, we also care about your brand’s media image through writing PR posts and articles.
Website Content
In order to provide all the essential information your visitor is looking for, you need to provide a website content that is tailored for online reading. With proper keyword selection and other SEO techniques, your brand name will be on the first page of Google search.
Blogging
In order to attract visitors to the website and offer them the information or inspiration they seek, you should consider blogging frequently. In addition to providing additional value for potential clients, they are also a fundamental tool of SEO optimization. Blogs should be scannable and at the same time educational and worth the reader’s time.
Production of infographics and e-books
When we say that online and offline texts have to be different, we are referring to the fact that most people do not read the texts but scan them. This is why infographics with many visuals as well as e-books are a hit. In addition to being easily readable, they capture all the essential information you want to convey. They are also a good way to gather a large database of e-mail addresses of your potential clients. Luckily for you – we also create amazing newsletters!
Writing online articles and PR publications for the media
Today, more than ever, it is necessary to be prepared for placing the right marketing content to the media. By creating a specific media image, we will provide you with a digital space where your potential customers reside and write content that will easily get to them. We can choose the right words and help you send a meaningful message.
Let's talk about your brand.
We already know you have great ideas, and with our little help, everyone else will know them.
