Learn & Joy – logo design
Project information
The logo design for Learn & Joy, educational brand, is a combination of the client's specific wishes and solutions that combine the warmth of the industry and the practicality of its symbols. The owner of Learn & Joy is Barbara Vardić, Master of English Language Education, Literature and Pedagogy. Barbara is an inspiring young girl with cerebral palsy who has inspired many with her strong determination and career ambitions. The Learn & Joy encompasses English language instruction, but also a variety of educations with a focus on a strong connection to psychology and working on yourself to overcome a number of obstacles. The logo design tries to encompass both important parts of this brand - learning, but also the joy that comes from it.
Challenge
The design of the logo relies on the strong preference of the client - purple and orange shades meaningfully imbued in a playful gradient. We justified the choice of two non-complementary colors by the strong symbolism behind them. Purple and orange represent joy and happiness on the one hand, and wisdom and growth on the other. The gradient variation symbolizes the connection between learning and joy. Through the design of the logo, we had in mind the target group, which in the primary focus represents adolescents, but also their parents who mostly pay for their tuitions.
Solution
The design of the logo consists of a symbol of an open book and a simplified representation of the joyful people who emerge from it. The full display of the logo is intended for light and white backgrounds, while the use of a white logo on a gradient background is recommended to achieve a more dominant effect. The rounded lines contribute to the idea of unity and inclusion, which together with the book strongly resembles the center of our thinking operation - the human brain.
The design of the logo in this symbolism relies entirely on the idea of a transformed form of learning that binds exclusively positive, liberating and joyful connotations. The elegance of the forms used is further emphasized by the use of serif typography with the symbolic name Philosopher.
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