The website is, and must be, the mecca of your business in the digital world. Alpha and omega, the place where it all starts and where it should ultimately end. All those brands that feel like it’s enough to work completely offline or sell only through their social media channels, are the ones with the quick expiration date. If this post already seems apocalyptic to you in the context of your brand, it is very important that you stay and read it to the end.
When I say that a website is the base of your digital marketing, it means that all the other actions you take in the online world should lead right to your website. Even if your website visitors are not immediately interested in your products or services (which is understandable), you can still keep them in the data base of your potential customers. With Pixel or remarketing, you will find a way to cross their path again so their next visit may result in a purchase.
That’s why it’s important to invest in design or redesign when you notice that your website is not working as it should. These 5 signs are a clear indication that it’s time for a change:
1. Website loads too long!
When your partner tells you they are ready in a minute or when your page loads one full minute, we start to understand how relative time is, right? Ok, maybe in your case they both take too long, but that’s the point – a website should be loaded long before someone decides to leave it. ?
2. The website is not mobile-friendly!
We can’t make it clearer than it is – most website visitors today use their smartphones. If your website is inefficient on small screens, you lose before you even started. This is why a lot of designers choose to make a mobile – friendly design first, and optimize it for larger screens later.
3. You have too much text and too few pictures!
In addition to replacing a thousand words, an image contributes to the “live”dimension of your brand. Humans are primarily visual beings and quality photography or graphics can replace 3-5 lines of text. Also, writing web content differs from writing offline texts. The website should be adapted to the scan reading mode, which means that the texts must be short and direct.
4. You haven’t posted a new blog post in months!
A blog is an ideal way to attract visitors, but also for the SEO optimization your site needs so your potential clients can find you as easily as possible. With scannable, easy-to-read and informative blogs, your can easily grow your credibility. If you don’t have a blog section or your last post was in 2016, it’s time to give it a little more attention.
5. The website hasn’t been redesigned for years!
Technology is growing rapidly, rules and trends are changing, and effective brands are adapting to these changes in no time. If you come across a web that seems like it was sent from the future, chances are that the web you are comparing it to (yes, your web) is just a bit outdated.
Maybe it seems like you have a lot to catch up on? Don’t worry, Brandier’s been following trends for a long time and we’re ready to update your business. Send us your website link todayand we’ll get back to you with a short comment on all the things you may want to change
