You dived into entrepreneurial waters, defined your product and services – and all what’s left is an exceptional branding. It worries you how will everyone else understand that the thing you’re offering is truly amazing? Excellent! If you’re worrying and came here for a help – that is already a great sign. It means you’re eager to do it right. With the right branding, you’ll prove everyone else that what you sell is truly awesome! However, branding is much more than design itself, it is the whole process of constructing the meaning of what you sell, but also of what your brand stands for.
The only right way to create a strong, distinctive and unique brand is with the right structure that starts from the inside.
1. What exactly are you shipping?
Ok, you’re carrying a super package and you believe you have exactly the “something” that will conquer the market. However, you need to recognize your clear distinction – the added value you provide in comparison to other brands in your industry. Are you selling something completely new or something that already exists? If it exists, you’ll have to do it in a completely different way. Keyword: diversity!
2. Where is your journey taking place?
The journey will vary with the landscape you are going through, right? What is happening in the world, on the continent, in the country or city where you sell a product or service is of great importance for your brand story. Global trends are increasingly replicating in local communities. No matter where you do business, you should always be up-to-date. Being aware of the reality that surrounds you is equal to being aware of the positioning of what you are offering. That’s how you’ll know on which field to improve in the future, and keep eyes on the right direction.
3. To whom are you delivering?
In a way, you have to scratch into the behavioral psychology of your end user. Define a group or individuals who are waiting for the product you are offering. You have to understand where are they going and where you can “cross their path”. Also you need to understand why they want what they want? What value will your product give to his life? Sounds too deep? The link between economics and psychology is actually present from the beginning and it is very important to understand it.
4. Is your vehicle recognizable?
You know what you are carrying, who you are you carrying to, and through which paths…Now you can easily define a “vehicle”. The story we have built so far can very easily lose its significance if placed in the wrong context and the wrong “packaging”. Today, it is more difficult than ever to be original, authentic and creative in the full sense of the word.
Of the 10 million images we see during the day, the brain receives only about 40.
Make sure your branding fits in with the positive connotations of what you represent and highlights your diversity.
5. How to ensure fuel supply?
Trust is the last missing link and a key item that will shape the future of your brand. Ensuring customer confidence has to be encrypted in your brand since the very beginning. Make sure you pay attention to the relationship with the customer, business partners and your employees. The way you approach everyone involved in your brand, creates the image you ultimately deserve.
Only when you have a complete travel plan, you can turn the key and add gas. At least if you want to eliminate the wrong turns and save your precious fuel. In any case, a professional guide is never out of the question.
In the branding process, Brandier keeps in mind all five factors of your brand and strives to construct a consistent and recognizable story.
If you are looking for an inspiration, you can find it among the many successful entrepreneurs Brandier has talked to. Whatever the plan, we wish you a happy and safe journey!
